FROM SIME TO SLIME

Meet Datuk Seri Ahmad Zubir Murshid, the Chief Executive Officer and President of Sime Darby Berhad, the largest Malaysian company born out of wedlock and the unholy threesome of Sime Darby, Guthrie and Golden Hope last year. The baby from the merger was at first called Synergy Drive but later named Sime Darby.

From Zubir Murshid, we have seen more and more shit, pardon the pun. In the last week or so, Sime Darby is Slime Darby. Slimier than the toilets up there in Templer Park and than Sime Darby has ever been in its long and colourful history.

I have met Zubir several times. Eager to make promises. Talk big, mostly about petty things. Quick to break promises (ask his friend Gunasegaran formerly from the weekly Edge, who quit Sime Darby not a month after joining it on the promise of a very senior position). No track record to shout about although he has been with Sime Darby for donkey years.

Note: More shit to come out in the next few days. The Golden Hope boys he sacked are going to fight back. Business blogs are chasing the story so a lot of shit is going to be coming out from this man.

Further reading: Sime Darby wikipedia